One of the major things to assess after all the voting has been done in the USA will be just how big the impact has been of the Obama campaign’s widespread use of online campaigning techniques. Even a casual user of the internet on the other side of the planet will have found it hard to avoid some sign of Obama’s presence. I have been impressed by the efforts to try to activate and encourage supporters, rather than just advertise the candidate, as well as the creative and varied ways they’ve sought to do this.
If the invitations I’m getting on my Facebook page are any guide, there will be literally a million people whose Facebook status message on election day will be set to encourage people to get out and vote. Seeing I can’t vote, I’ll just send out a message of encouragement to all those who can – with apologies to First Dog on the Moon – to vote Obama, it’s good karma.